Why ‘playing hard to have’ might actually work

Why ‘playing hard to have’ might actually work

We have a tendency to like individuals who like us — a fundamental individual trait that psychologists have actually termed “reciprocity of attraction.” This concept generally is useful to start out relationships because it decreases the reality of rejection. Yet, making the chase harder has also its advantages. So which one is the higher strategy?

A couple of scientists from the University of Rochester as well as the Israeli-based Interdisciplinary Center Herzliya have actually invested the previous couple of years learning the characteristics of peoples attraction that is sexual. research, they unearthed that whenever people feel greater certainty that a potential partner that is romantic their interest, they’re going to place more work into seeing that individual once again. Additionally, they are going to also speed the feasible date as more sexually appealing if they were less certain about the prospective date’s romantic intentions than they would.

For the reason that research, whether individuals felt particular or uncertain of a mate that is prospective interest hinged on whether they received a follow-up message from their designated chat partner (whom, the truth is, ended up being a research insider).

However in a brand new study published this spring within the Journal of Social and Personal Relationships, the team now examined the results playing difficult to get, a mating strategy that is prone to instill a particular amount of doubt.

The researchers found that making the harder that is chase a potential romantic partner’s desirability.

“Playing difficult to get makes it appear just like you are far more in need — we call that having greater mate value,” states Harry Reis, a teacher of therapy and Dean’s Professor in Arts, Sciences & Engineering at Rochester.

“those who are too very easy to attract could be regarded as more hopeless,” claims coauthor Gurit Birnbaum, a social psychologist and connect teacher of therapy in the IDC Herzliya. “that produces them appear less valuable and appealing — compared to those that do maybe not make their interest that is romantic apparent away.”

Birnbaum and Reis have actually collaborated for a long time, ever since Birnbaum had been a fellow that is postdoctoral therapy at Rochester in 1998–99. While playing difficult to get is a very common strategy utilized to attract mates, Birnbaum and Reis discovered that past studies have been confusing about whether, if so, why this tactic works — questions they desired to deal with within the study that is latest.

The duo tested the hard-to-get strategy across three interrelated studies. Participants interacted in what they thought to be another research participant associated with the opposite gender, but who was simply in fact an insider—a person in the study group. In each example, participants ranked the degree to that they felt the insider had been difficult to get, their perceptions regarding the insider’s mate value ( ag e.g., “We perceive one other participant being a respected mate”), and their want to take part in various intimate tasks with the insider.

Key findings

Birnbaum and Reis discovered that:

  • Individuals whom interacted utilizing the more selective internet dating profile (hence making the insider harder to attract) recognized the insider as more respected and more desirable as a partner, in comparison to individuals whom interacted with less selective insider pages (pretending to be more straightforward to attract).
  • Individuals induced to expend efforts into the quest for the insider identified the potential romantic partner as more valuable and intimately desirable than did the individuals who had been maybe maybe maybe not induced to take a position such efforts.
  • Individuals expended greater efforts to start to see the insiders that are hard-to-get the long run.

Claims Reis, “all of us like to date people with higher mate value. We are attempting to make the deal that is best we are able to.”

Of course, some are reluctant to use this scarcity strategy, stressing so it’ll backfire and drive potential lovers away away from concern about being refused.

Reis acknowledges the strategy does not work properly for all, on a regular basis. “If playing difficult to get allows you to seem disinterested or arrogant,” he says, “it will backfire.”

Therefore, exactly how then can you reconcile both of these approaches—playing difficult to access it one hand and uncertainty that is removing one other?

Birnbaum recommends to exhibit initial desire for prospective lovers so as not to ever alienate them. In the same time, do not reveal a lot of about yourself. People are “less more likely to want what they have,” she explains. Rather, build an association having a potential romantic partner slowly, therefore producing “a sense of expectation and a desire for more information on one other person.”

Playing difficult to get may work provided that prospective lovers believe that their efforts will tend to be successful—eventually.